March 13, 2019
1.8 million tickets are up for grabs for the Rugby World Cup in Japan, which kicks off on 20th September and is spread across a whopping 12 host cities. Attracting attention from fans globally, we’ve seen travel businesses across the world up the ante in preparation.
With some travel agencies hiring extra people to cope with the increased demand, to others offering USD50,000 holiday and ticket packages , big money can be generated around such prominent events. Here are some thoughts on what travel agencies should keep in mind to best leverage such big-ticketed events and not get caught out:
The Rugby World Cup is only one example of the many events, including the Olympics and FIFA World Cup, that generate swathes of interest from people in every corner of the globe. But these tips also remain relevant for more general peak travel periods such as the likes of the European summer, cherry blossom season in Japan and seeing the Northern Lights in Iceland, and should be considered as part of best practice by travel businesses. They offer travel companies a fantastic revenue opportunity – and those that are well prepared will reap the rewards.
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ENDS