March 22, 2021
Travel Agency and Airline Payments Thought Leadership Series
AGENTS AND AIRLINES WORKING TOGETHER TO BUILD A RESILIENT TRAVEL INDUSTRY.
Change was already on its way for the travel industry. Add a global pandemic, to growing market saturation and competition, finding a formula to stay sustainable became even harder and more pressing.
While COVID-19 has accelerated the need for change, it’s also forced many of us to re-evaluate our operations and how they need to evolve. One critical but often overlooked piece of that puzzle, is your B2B travel payment strategy. Here’s what we’d like you know:
Partnering for mutual gain.
As we’ve seen in our ‘Travel Agency and Airline Payments’ Thought Leadership series, now is the time for both parties to find sustainable B2B travel payment and indirect distribution strategies. Strategies that address the longstanding payment challenges for air, like the costs of fraud, or how best to protect against payment and supplier default risk at the same time.
Enjoying the benefits.
Some airlines and agents have been proactive in including payments as part of their overall commercial discussions. They understand payment is also the last step in enabling indirect distribution, and that working together can result in a solution that works for both businesses, while facilitating the optimal customer payment experience.
Left on the runway.
Other aligned industries are also starting to focus on the need for commercial agreements around B2B travel payments. As an example, hospitality is now focusing on commercial collaboration and payment innovation via HEDNA’s Open Payment Alliance Standard, and is now reaping the benefits.
So, agents and airlines, here’s the question.
COVID-19 has heightened the risks related to B2B travel payments, forcing airlines and agents to rethink their payment and distribution strategies. These challenges aren’t new. What has changed is that market upheaval allows for a potential market reset.
Travel agents and airlines, start that conversation today to make your business sustainable and resilient in the future.
Livia Vite, Head of Airline Partnerships, eNett International
You can read Part Three of our thought leadership series here. Or if you’ve got a question about how a B2B travel payment strategy can drive your business success get in touch.