11 Incredible Years of eNett – The Lessons I've Learnt

July 30, 2020


My journey with eNett has been an incredible one. From what started as an idea pitch in the back of a taxi, to growing into a disruptive start-up and eventually becoming a leader in B2B travel payments as we are today.  Over the years, I’ve adapted, grown and been challenged; yet 2020 has been the most testing of them all. Last month our company celebrated its 11th anniversary. As I reflect on the milestone, I wanted to share some of the most important lessons I’ve learnt over the years and some tips which I believe are vital for any company’s success:

Always hire the best people. The past 11 years have taught me that you’re only as good as the team around you. It’s important to take the time and effort to find and hire awesome people – believe me, it will pay dividends. I’ve learnt to not be afraid to hire people better than you. I always say, “if you’re the smartest person in the room, you’re in the wrong room.”

Cultivate a good culture. And nurture it. Hire people who will genuinely fit in and support the culture of your company and brand. From a small ‘start-up’ in 2009, to a global company of over 250 people, our business has nurtured a “fun” and “bold” culture, whereby our people feel empowered to bring their best and have good time while doing so. This is achieved by hosting regular social activities, offering substantial learning and development opportunities and a flexible working environment.  A well-stocked beer fridge helps, too. Employee engagement is integral to customer experience, so it’s really a win-win for everyone.

Stay close and listen to customers. This may seem obvious, but it’s key. Providing a good customer experience has always been at the core of our business and is a huge factor in eNett’s success. In the current climate, it’s more important than ever for businesses to tighten their grip on their CX strategy, so your customers and ultimately your business, can bounce-back fitter, faster and stronger.

Invest in good tech. And keep doing so. This is not just an important lesson for obvious reasons, such as product reliability, safety and speed. But also, because keeping up-to-date with current tech innovation has allowed our business to continue to innovate, grow and adapt over the years and maintain our position as leaders in the industry.

Give back. Over the years, our CSR Programme, Repay the eNett Way, has helped multiple communities in underprivileged regions around the world and has been the most rewarding business lesson of them all. Having the opportunity to not only give donations, but also to make a hands-on difference through volunteer work, has been beneficial to our employee experience and ultimately helped those who need it most.

Flexible working really works. This is something I have always believed. Our team has always been setup with the flexibility to work from home when they need. However, with this year triggering a completely unprecedented way of working- having the entire office at home – I’ve realised that there are ways that we could improve this even further. It’s truly worked having everyone at home at the same time. As a business, we’re as effective and productive as we always have been. And so I’m beginning to learn from this and think about what the future-of-work looks like for eNett.

Keep thinking about what’s next. Keeping your finger on the pulse is so important. Over the years, we transitioned from challenger to industry leader because we anticipated trends like greater digitisation and more global travel, and amended our product offering to meet them well ahead of time. Right now, while our industry is being impacted by the government-imposed travel restrictions, our team is busy looking to the future - focusing on what the next trends will look like, preparing for the ‘bounce-back’ and adapting as required.

I believe it’s important for all businesses to reflect and lean on what they know and use it to their advantage in order to continue to remain strong, especially when a curveball, such as the current pandemic, is thrown into the mix.

eNett has had an incredibly successful journey over the past 11 years. One that I’m proud to have been part of. Having been a CEO and Managing Director for this amount of time has me taught an incredible amount. Yet the learning never stops. I’m grateful for the experience I’ve gained and hope that by sharing these tips, other business may learn something too.


Anthony Hynes, CEO and MD, eNett International




About eNett International

We’re B2B payments game changers. Our products are innovative. Our service is fast. Our customers’ transactions are safe. And we’re easy to deal with.

We listen to our customers and fix things that should work better. Our payment solutions provide a better experience and help them grow.

eNett’s Virtual Account Numbers (VANs) allow travel agencies to generate a unique 16-digit Mastercard number used to pay travel suppliers quickly, efficiently and with less risk.  A unique number is used for each booking or payment transaction, so VANs are a secure way to pay and be paid. And they’re welcome anywhere Mastercard is accepted online.

We’re majority owned by Travelport, and our VANs are seamlessly integrated into its Travel Commerce Platform.

Further enhanced by our global banking services partner and shareholder Optal, eNett’s fast, easy and safe payments solutions are solving the payments challenges of leading travel agencies around the globe.



More Blog Posts

30 September 2020

Customer Experience in the Year 2020.

How has your business' CX approach adapted during 2020? This year, as the travel industry navigates undoubtedly challenging times, having a solid CX approach is crucial. While the key ingredient to achieving great CX hasn't changed in 2020, it has shone through in new ways. Ahead of next week's CX day, eNett’s CEO and Managing Director, Anthony Hynes, explores this further while reflecting on how we've adapted our CX approach to help our business stay strong.

Read more

28 August 2020

Introducing eNett's Airline Partnerships Team | Meet #teameNett | B2B Air Travel Payments

We’d like you to meet our Airline Partnerships Team; established in 2018 to support eNett’s focus on helping airlines and travel agencies who sell air volume. We’d like you to get to know them and how they know what they know. And why we think they’re the best in the business when it comes to working with agents and airlines to align their B2B payment strategies.

Read more

28 August 2020

Is the travel industry missing a trick by letting B2B payments fall through the cracks?

Yes. We believe so. In his latest blog, eNett’s CEO and Managing Director, Anthony Hynes, discusses a missed opportunity when it comes to travel suppliers thinking about B2B travel payments. Specifically, that agents and airlines should be aligning their B2B payment strategies to support the focus on retailing and the necessity to adapt to the “merchant model”.

Read more

27 August 2020

Meet #teameNett. Five Minutes with Mike Morley - Senior Director Strategic Accounts EMEA

In third edition of our Q&A blog series, Mike Morley, eNett's Strategic Account Director for EMEA shares about his role, personal experiences and learnings from supporting customers during these recent unprecedented times. Read it here:

Read more

06 August 2020

Employees at eNett International host a virtual Hack Day.

Our team were so passionate about their annual Hack Day, that they couldn’t fathom putting it in the ‘too-hard-basket’ just because everyone is working from home. And therefore, incredibly, pulled out all stops to deliver the event virtually. And succeeded. A huge amount of effort goes into organising a Hack Day under normal circumstances. And there are many considerations for planners; from how to engage staff to come up with innovative hack ideas, to planning a marketplace for the hackers to demonstrate them all and gain ‘buy-in’ from the rest of the company. So, how’d they do it?

Read more

30 July 2020

Meet #teameNett. Five Minutes with Carly Miers - Global Head of Customer Support

We’ve launched a Q&A blog series to shine a spotlight on some of our awesome people at #teamenett, where they’ll share more about their role, personal experiences and learnings from supporting customers during these recent unprecedented times. Read the second one here:

Read more

30 June 2020

Maintaining great customer service – when the going gets tough, the tough get going

When the unexpected happens, there is often a spotlight on companies to live up to their brand values and maintain the same level of experience their customers expect. This is certainly true of the COVID-19 pandemic. It is important that delivering a good customer experience remains a priority for travel businesses. Not only does this benefit end-travellers, it will also pay off in the long term to retain customers for when travel resumes. So, what can travel organisations do to ensure their customers’ needs remain front and centre during this time? Here are a few thoughts:

Read more

30 June 2020

Meet #teameNett. Five Minutes with Scott Duane - Senior Director

We’ve launched a Q&A blog series to shine a spotlight on some of our awesome people at #teamenett, where they’ll share more about their role, personal experiences and learnings from supporting customers during these recent unprecedented times. Read the first one here:

Read more

21 May 2020

eNett partners with The Care Project Foundation for 2020 ‘Repay the eNett Way’ initiative

eNett International, a leading provider of B2B payments solutions to the travel industry, has chosen to support ethical and sustainable eco-tourism as part of its annual CSR programme ‘Repay the eNett Way’, by working with Thai communities and mahouts (elephant carers) to aid elephant care.

Read more

21 May 2020

Our industry’s remarkable response in the face of COVID-19

For all of us tracking the impacts of the pandemic, you’d be well aware that the travel and tourism industry has been significantly impacted. But, while this new landscape we find ourselves in is undoubtedly challenging, our industry is responding creatively, not only from a business perspective but in supporting global communities and relief efforts too.

Read more

16 April 2020

Helping our customers during this time.

COVID-19 has brought new and immense pressures to our personal and professional lives. It is also testing industries and the organisations operating within them like never before. While we may be working remotely, our team remains united in doing all that we can to support our customers during this time of uncertainty. We are continuously evaluating and enhancing our systems and processes to assist our customers as best we can. Here are just some of the things we are doing in response to COVID-19 to support our customers:

Read more

16 April 2020

Keeping company culture and productivity strong while remote working

The ongoing COVID-19 pandemic has triggered a completely unprecedented way of working for many companies across the world – including eNett. With remote working the ‘new normal’ for most of us, it’s important to ensure employees feel empowered to keep operating at the same high level as before. This means they need the right tools on hand to remain productive, whilst maintaining a strong sense of company culture to keep morale and motivation boosted. So, how can companies achieve this? This blog covers just a few things you could consider:

Read more

31 March 2020


For Part Three of our International Women’s Day Blog Series, we spoke with Hareta McMullin, our People Business Manager. Hareta has been with eNett for four years now, starting in a ‘People Coordinator’ role and working her way up by rising to multiple challenges that have been thrown her way. Read more about Hareta’s journey to where she is today and her advice for other women looking to take on a similar path, below.

Read more

13 March 2020


With PwC reporting that only 5% of leadership positions in the technology sector are held by women, we have launched a Q&A blog series to shine a spotlight on some of the amazing women we have in our leadership team and how they got to where they are. Here is part two.

Read more

12 March 2020

Why the Merchant Model with eNett VANs benefits all

I recently attended the 2020 Airline & Travel B2B Payments Summit Special in London and participated in a panel discussion on simplifying B2B Payments. It was great to catch up with industry peers and share my thoughts on the growing shift towards large travel agents adopting the merchant model. There are so many benefits from using this model – not just for travel agents but everyone in the travel value chain, including airlines and the end traveller.

Read more

08 March 2020

Celebrating IWD: “Female mentors and role models can be so powerful”

At eNett, we’re passionate about supporting women and creating an inclusive workplace; particularly striving to grow women’s presence and recognition in the sector we operate in that’s not necessarily known for its diversity: tech, more specifically, FinTech. That’s why, this IWD, we’re launching a Q&A blog series to shine a spotlight on some of the amazing women we have in our leadership team, where they’ll share their experiences and learnings within their fintech career. Read the first one here:

Read more

04 February 2020

2020: What should you have on your business agenda?

2019 was an action-packed year for the travel industry. So, reflecting on the past year, what should travel companies be considering in 2020?

Read more

19 December 2019

Putting payments first in the online experiences market

The online travel experiences market is growing rapidly. While offline sales still dominate the industry, intermediated transactions online have seen continued growth over the last five years, becoming a USD14.8bn-strong sector. With online sales set to continue to thrive in the coming years, the race is on for OTAs to get a piece of the action and make their mark within the market. But to be successful in bringing travel experience bookings online, intermediaries need to make sure they’re getting it right when it comes to their B2B payments. Why?

Read more

19 November 2019

The Rewards of Running an Internship Programme

A decade ago, a family connection or friend of a friend may have been a student’s route into work experience. But more and more companies are now launching formal internship programmes that last from a couple of weeks to a year. Internships offer real opportunities for students to get valuable ‘on-the-job’ experience and frequently open the doors to future employment too. They are also a win-win for businesses and something that all companies should consider. So, what are the potential rewards for organisations?

Read more

23 October 2019

How can we maintain trust in the travel industry’s use of digital technology?

Innovation is booming in the travel industry, with companies harnessing technologies to do all they can to create the best possible experience for their customers. However, with reports of data breaches, listening smart tech and fraudulent activity, some consumers may be concerned about their privacy. So, how can travel companies dispel worries, build trust and maintain loyalty with their customers, as technology becomes an increasingly important part of industry innovation?

Read more

18 September 2019

Take a trip to the travel industry this World Tourism Day.

On 27th September, the travel industry is celebrating the United Nations’ annual World Tourism Day, which raises awareness of the importance of tourism - socially, culturally, politically and economically. This year, the theme is all about “Tourism and Jobs” which is particularly pertinent since travel and tourism is one of the world’s largest economic sectors and the second-fastest growing sector in the world. Anthony Hynes reflects on four tech opportunities for the travel industry, and how travel companies can draw in and retain talent in order to keep up with the competitive landscape.

Read more

14 August 2019

How are travel brands staying relevant this summer (and beyond)?

The European summer is well under way. During a time when travel bookings are rife – especially in the UK, which has been coined as the ‘year of the last-minute summer’ for getaways – it’s important for travel companies to stand out from the crowd if they want to capitalise on the boost in demand. However, with the travel industry becoming more competitive than ever before, this begs the question: how do you stay relevant?

Read more

25 June 2019

eNett 10 years on: A decade of redefining payments

Cast your mind back to 2009, the year Spotify and Twitter became mainstream. When the phrase ‘there’s an app for that’ took off, thanks to the explosion of apps on iPhone, Android and even Blackberry. 10 years ago, also marks the point in time when eNett International entered into a joint venture with Travelport and Optal, which has been a key enabler of the growth and success we’ve enjoyed to date, and the start of our decade as a disruptor.

Read more

19 June 2019

How hotels can solve payment challenges using virtual cards

In our latest “Virtues of VANs for Hotels” report, we outlined the top pain points that hotels are experiencing as a result of payment complexity when using invoices.

Read more

14 May 2019

Our key takeaways from Money 2020 Asia

Money2020 is one of the most influential fintech events across the globe, gathering the world’s decision makers to discuss the disruptive technologies taking hold of the market today and in the future. Read our key takeaways from the event.

Read more

09 April 2019

Protecting your business in the face of rising airline insolvencies.

The increased affordability of air travel is great for travelers, but airlines continue to face mounting pressures. As recently as last week, Iceland’s Wow Air left thousands of passengers stranded after unexpectedly ceasing operations. Read more about why airlines fail.

Read more

13 March 2019

With the 2019 Rugby World Cup on the horizon, how should travel companies prepare for big ticketed events?

Travel businesses around the world are in the midst of selling travel, accommodation and packages to the 2019 Rugby World Cup. Read what your travel agency can do to leverage prominent events and ensure your team is ready.

Read more

14 February 2019

Why travel businesses need to be prepared for further PSD2 legislation.

This time last year the travel industry raised concerns around the process of surcharging being banned under the European Payment Services Directive (PSD2). Later this year there’s still more to come from PSD2. Read about how this will impact consumer and B2B payments.

Read more

25 January 2019

2018 was a rollercoaster for the travel industry. So what’s in store for travel in 2019? Here are some trends and predictions from eNett’s CEO, Anthony Hynes.

Read more

05 December 2018

Why travel agents (and airlines!) should jump aboard the VAN wagon

If you work in travel and tourism, you’ll no doubt have heard at least some discussion around the acceptance of payments between airlines and travel agents. Click here to read the view of our CEO Anthony Hynes.

Read more

14 November 2018


According to the World Travel and Tourism Council, five of the world’s ten fastest growing tourism cities are in Asia, putting the region at the forefront of tourism in the foreseeable future. Compared to major western economies, such as the U.S., U.K. and Germany, where GDP grew at less than 2.5% year-on-year in 2017, the APAC market grew at a much faster pace. China’s GDP, the second largest worldwide, increased by 6.9% in 2017, whilst India, rose by 6.6% during the same period.

Read more

26 September 2018

Technology and travel – the past, present and future.

Over the past 20 years, technology has played a role in the growth of the tourism and travel industry. This blog explores recent technological advances and how technologies like big data, artificial intelligence and digital platforms can be harnessed to boost growth and improve the customer experience.

Read more

03 September 2018

Why the travel industry should take a leaf out of Amazon’s book

It’s predicted that Amazon, the $900+ billion tech giant that is revolutionising customer experience , may disrupt the online travel industry next. So what can online travel agents (OTAs) learn from the retail giant to ensure they too do not get left behind?

Read more

31 July 2018

European summer 2018: experience trends are changing travel industry traditions

European summertime is a notoriously busy period for the travel industry, as travellers all over the continent jump at the chance to book flights to seek out sunnier destinations. In the UK, some airports have claimed that 2018 will be the “busiest summer ever”, expecting millions to pass through their doors between July and September.

Read more

25 June 2018

Nine milestones since 2009

Yesterday marked nine years since we started the eNett journey back in 2009. From day one, our aim has always been to shake up the industry by helping travel companies take the cost and complexity out of payments. And the proof is in the pudding, as the uptake for Virtual Account Number (VAN) technology has taken eNett from strength to strength.

Read more

29 May 2018

Our Vision for GDPR

The European Union General Data Protection Regulation is coming into effect on 25 May 2018. eNett believes personal data, privacy and security are of the utmost importance for all. In line with this, we are in the process of making changes globally.

Read more

17 May 2018

How OTAs are navigating the changing landscape of the travel industry

Nowadays, travellers have many options available to them to help choose destinations, compare prices and make reservations independently and easily. Competition in the travel industry is high, and margins are low. It’s clear that online travel agencies (OTAs) can’t do business in the way they used to.

Read more

11 April 2018

How fraudsters are targeting OTAs

Fake hotels are fast becoming a massive issue for OTAs, leaving them out of pocket. And they’re becoming ever more sophisticated and believable too. What can OTAs do to protect themselves from this growing threat?

Read more

22 February 2018

Costing US$21B a year - it pays to know about fraud in travel payments

In 2017 the impact of fraud is estimated to have cost travel intermediaries US$21B. By 2020 the impact of fraud is expected to cost US$25B, driven by both a migration from offline to online, and an expected uptick in the rate of fraud. Understanding fraud and its true impact and cost to travel businesses is the first step to combating it.

Read more

07 February 2018

Future-proofing your business for 2018

Anthony Hynes gives his top four considerations travel companies should be thinking about to get ahead in 2018.

Read more

12 December 2017

A Year in Review for Travel

2017 is shaping up to be a record-breaking year for the travel industry. eNett MD and CEO, Anthony Hynes, recaps of some of the highs and lows over the past year, and ways travel companies can continue the growth trajectory in 2018

Read more

16 November 2017

Tackling Fraud in the Travel Industry

As part of International Fraud Awareness Week, eNett MD and CEO, Anthony Hynes gives his view on how travel agencies can tackle increasing levels of fraud in the travel industry.

Read more

30 October 2017

Key to tapping Asian travel market is payments

As part of International Fraud Awareness Week, eNett MD and CEO, Anthony Hynes gives his view on how travel agencies can tackle increasing levels of fraud in the travel industry.

Read more

27 September 2017

We’re backing World Tourism Day’s drive for sustainable tourism

Travel and tourism grow every year. Many underprivileged communities across the globe are being displaced - especially those in high-growth travel destinations. 'Repay the eNett Way' is our hands-on approach to make a difference in these communities.

Read more

29 August 2017

Great employee experience = great customer experience

A unique value proposition is one thing, the second step you take when launching a business is just as important.

Read more

01 August 2017

How Virtual Account Numbers Simplify B2B Travel Payments

Travel agencies are wasting time and money - it doesn't need to be this way. There is a solution today, it's faster, easier and safer than many other traditional methods too!

Read more

22 June 2017

Eight Entrepreneurial Essentials

From a tiny no-frills office near Heathrow airport, to offices in Asia, Australia, Europe and America just eight years later - what a journey!

Read more